How Your Listing Photos Impact The Sale of Your Kingsport TN Home

Listing Photos

There was a time when you or your real estate agent would snap a few quick listing photos with a cheap disposable camera, and that was good enough. But not anymore, thanks chiefly to the Internet. Because nearly 90% of buyers go online to search for homes, listing photos – quality photos – are now critical. Listing photos impact the sale of your Kingsport TN home in several key areas: whether it sells at all, how quickly it sells, and the selling price.

General Observations About Listing Photos

According to the National Association of Realtors, 89% of buyers who searched for homes online reported photos as the most useful feature on the listing sites they visited. But those listing photos absolutely must be top quality. So if you don’t use a professional photographer (which is advised in most cases) and take the photos yourself, then you at least need to make sure it’s DSLR (digital single-lens reflex) photography.

Across all price levels, sellers who use DLSR listing photos are far likelier to sell their homes within six months than those who use point-and-shoot photos. For example, 64% homes in the $4000,000-$500,000 range sell in less than six months with DLSR photos, but only 46% of homes with point-and-shoot photos sell within that six-month period. For high-end, luxury homes in the $1,000,000+ range, those percentages work out to 35% and 30%.

In addition, with the evolution in digital photography equipment and the rise of more sophisticated online platforms, virtual tours have become increasingly important as a selling tool. Simply put, virtual reality and virtual tours allow realtors to better serve their clients. Digital images are perfect for a quick, professional showcasing of a home’s features, and virtual tours are great for buyers searching for homes long distance.

So, then, if you want a quicker sale, it pays to pay for professional DSLR listing photos.

Listing Photos for a Quicker Sale

As a general rule, professionally photographed homes are more likely to sell, more likely to sell at a better price, and will usually sell more quickly. As we mentioned, because most buyers begin their home search online, this is now a critical aspect of the home buying process. As a consequence, homes with quality online listing photos generally sell faster. The photos get buyers to visit the home because they have a fairly good idea of what the home is like beforehand.

Here’s some statistical proof regarding the quicker sale of homes with quality photos as against those with poor photos:

  • $400,000 homes sell three weeks sooner
  • $1,000,000 homes sell four days faster

Quality Listing Photos for More Money

It’s a given that listing photos impact the sale of your Kingsport TN home, and sharp photos have the greatest impact. The necessary sharpness is achieved through the use of a good camera with a good lens and proper lighting. None of these elements can be neglected for impactful listing photos.

Whether you’re photographing a living room or the front yard, the sharpest photos get the best results. According to one relevant real estate study, homes with the sharpest photos (in the top 10%) sold at or above the list price 44% of the time. And homes with photos of just average sharpness sold at or above list price only 13% of the time.

So do your listing photos impact the sale of your Kingsport TN home? You bet they do. Quality photos can help you sell it faster and at a better price. But you still have to know what to do with those clear, sharp photos once you have them. You have to know the best online venues where they will have the most sales impact.

Are you ready to sell a Kingsport TN house? We can help! Send us a message or give us a call today! 423-797-6009

Blaine Dartez

Hey there, I’m Blaine, the owner of Awesome Wholesalers! Thanks for checking us out. I love every aspect of real estate, but one major reason I started buying homes is that I saw that sometimes people were getting into tough situations with their home… facing foreclosure, can’t make repairs, getting behind on payments, and more. I’ve seen people struggle with squatters, or go through the process of losing homes up close and personal. Bottom line: I know that sometimes bad things happen to good people. I got into real estate because I wanted to offer a service where I can help homeowners in my community. My passion and goal with this company is to get people out of burdensome properties, or helping another local investor build their portfolio. Besides all that, I enjoy seeing a run-down home flipped and made beautiful, and become a benefit to a neighborhood. Now, I get to run my own business and spend more time with my family and help homeowners like you that are facing tough situations.

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